Interacting with your customers will build your relationship with them, and, if they feel a connection to your brand, they will buy from you again. Email marketing is a very effective way to stay in touch. Read this article for some great email promoting tips.
Before sending, make sure you test all links in your marketing messages. If the customers are provided with links that don?t work, then the email is going to have a hard time doing its job. You will also find your credibility diminished
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Source: http://goozleology.com/need-e-mail-marketing-advice-youve-come-to-the-right-spot.html
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